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This web site acr38u.com states the following, "Smart Card Fingerprint Readers." Our analyzers noticed that the webpage stated " Smart Card Readers with PIN-pad." The Website also said " PC-Linked Readers with Mass Storage. With the continuing evolution of personal data security, the ACR38 smart card readerwriter, a full speed USB device, is perfectly designed for your use. The ACR38 reader series combines modern design with the latest technology, making it the best choice for your smart card application. Being compliant with the CCID speci." The website's header had usb smart card reader as the most important optimized keyword. It is followed by usb smart card readers, pscs reader, and emv reader which isn't as highly ranked as usb smart card reader. The next words acr38u.com used was emv smart card reader. usb card reader was included but could not be understood by web engines.